Ahead of the greatest celebration of sporting achievement this country has ever seen (Ipswich Town’s 1981 UEFA Cup win aside), the country’s media are in meltdown it seems; scrabbling desperately for absolutely anything that can fill their pages/screens with tales of London 2012 incompetence, disaster and failure. As a country we don’t just accept failure, we positively wish it up on ourselves.
Pick a pocket or two
Of course, the G4S debacle doesn’t help, but the BBC’s News at 10 I thought plumbed new depths last night with a feature on hoards of foreign pickpocketers ready to descend en masse to relieve the luckless ‘unfortunates’ attending the Games of their handbags, valuables, phones, wallets…
The media do of course love a bad story and in terms of managing that, there isn’t much you can do other than hope that Team GB starts to deliver on the gold medals. Surely then they’ll have something to celebrate.
Of course there’s the whole bun fight on legacy to come next. You just can’t keep a bad news story down.