So you’ve set up a blog on your website. What next?
Have a view; be short and punchy; be topical; invite (and make it easy for) people to share your blog. Pictures too. Readers love those. Particularly ones of cuddly cats…
What else? Oh yes:
They also like links to other useful sites.
And like a well functioning digestive system, good blogs appear regularly and often.
Oh, and don’t go on. In the digital age, attention spans are notoriously short…hello? Anyone still there?