If you missed Boris Johnson get a good grilling on the Andy Marr show, you can still catch it here. ‘Bicycle crash’ TV it might be but it shows how even a savvy media operator like Johnson can fall foul of a savage inquisition.
Mind you, if Johnson had simply admitted he made up the quote (he was young and paid the price), his affair (he’s a politician) and agreeing to let a friend have the contact details of a journalist who the friend wanted to ‘visit’ (nothing happened), then he would have perhaps looked less foolish than he ultimately did.
A suprising lack of candour from the man who normally plays the media game with far more assurance.
Have you noticed how good many schools have become at communicating with parents? I get regular text messages about school events, my daughters’ homework, as well as reminders about term dates.
They’re also good at using ‘real’ message boards (as opposed to digital ones) positioned at entrances to remind parents about events or simply to wish everyone a Happy New Year. Nice eh? It makes me smile anyway.
Many companies could do a lot worse than take a leaf out of a school’s exercise book when it comes to communicating with their customers and employees. Letter home anyone?
The New York Times has apparently banned the practice of allowing its sources to check quotes before they’re published http://bit.ly/Q08kvR. Supporters of a free and balanced press will be delighted and, perhaps surprisingly, there’ll be quite a few PR people happy to see the back of this invidious trend.
In media training, reminding the interviewee not to request quote approval is always high on the list of ‘things not to do’. Not only can it offend the interviewing journalist but it devalues the whole process if the interviewee thinks he/she will have a second go at ‘tidying’ up their comments (it also makes for a tedious toing and froing for the PR and the journalist).
Piers Morgan recounts a cautionary tale in his diaries of some quotes arriving back from approval following an interview with erstwhile chatshow celebs Richard and Judy. So annoyed was he that he printed the original quotes together with the amends requested by the couple – making them look ridiculous.
The lesson of course is to prepare properly, get some media training and trust yourself to say it right first time.